I’ve been in B2B Marketing for over a decade. Given where you are in your professional trajectory that may seem like an eternity or no time at all. Yet, I would argue that the last decade has been one of the most transformative for B2B marketers. Let’s spend 5 bullet points to reflect:

• SEO dies…Content Marketing is born.
• Twitter, Facebook, LinkedIn + other social sites launch.
• Email marketing goes mainstream…marketing automation takes MarComm to the next level.
• The Smartphone.
• CRM and other SaaS technologies allow marketers to integrate databases and measure nearly every dollar spent and every dollar earned.

I’m sure I’ve missed key moments over the last decade. I hope my fellow marketing colleagues out there will provide additional input!

Why the nostalgia? Well, I’m starting a new venture as Principal of 3 dots marketing, a firm that provides marketing, demand generation and lead management strategies to B2B software and service companies. As I was rounding out the business plan I was reminded of how much this industry has changed and how lucky I am to have developed my expertise during one of the most transformative decades.

At the same time, there’s a universal constant that always seems to keep B2B marketers in-check…to drive demand that generates revenue. Regardless of the channel, the shinny new object or whatever trend will emerge next year, our purpose is to generate demand for the products or services we market. 

For more information about 3 dots marketing or to schedule a free consultation, email Megan@threedotsmarketing.com or call 317.331.3030.