Helpful tips for executing marketing plans. by Megan Glover, October 19, 2015 The marketing plan is complete, leadership and your team are aligned… now you’re ready...
How to Create a B2B Marketing Plan by Megan Glover, October 9, 2015 As a practitioner of marketing, I have a very large toolkit of tactics that...
Defining Roles and Responsibilities Within Your Marketing Org by Megan Glover, September 30, 2015 Early in my career I accepted a position without a job description or responsibilities...
The Importance of Marketing Org Structure by Megan Glover, September 29, 2015 If you’ve followed along so far, you’ll know this is part three in our...
Building a B2B Marketing Function on Any Size Budget by Megan Glover, September 28, 2015 This is the second post in a multi-part series about The 6 Steps to...
6 Steps to Building a B2B Marketing Function by Megan Glover, September 25, 2015 I’ve created a number of marketing functions over the years, and the most important...